Online brokers: what can they offer you?

by Staff Writers on Jan 1, 1900

So, apart from democratising the float process, what are online brokers offering that is so attractive? Sanford Securities offers price alerts on mobile phones and pagers to traders for whom split-sec

So, apart from democratising the float process, what are online brokers offering that is so attractive? Sanford Securities offers price alerts on mobile phones and pagers to traders for whom split-second fluctuations in share price matter. All brokers also offer real-time market prices, provided as a snapshot of where the share price stands, but not all have dynamic onscreen price changes, which may give an indication of how the price is moving over time. Most online offerings come with some form of share portfolio tracking tools for updates on how your investments are performing, some as real-time valuations, and all have company research and analyst opinions on certain equities. It may prove profitable to make sure the companies that your net-broker offers reports on are also the companies you wish to invest in.

This article appeared in the April, 2000 issue of PC Authority.