GPS was an experimental category and the market proved very immature. Out of 2100 voters half used TomTom software – which proved to be a clear winner. It romped home in the Ease Of Use stakes satisfying 96% of buyers (two-thirds were Very Satisfied). Mio Map scored lowest – satisfying 83% of users – hardly terrible.
Scores were noticeably lower for Accuracy of Maps and Routing. TomTom was top but could still only satisfy 86% of customers while everyone else hovered around the mid 70s.
Mio Map was the only company to surpass having 80% of buyers satisfied with Value, pleasing 83%. Navman dropped to 69% and everyone else scored around the mid 70s.
Finally, 95% of TomTom buyers said they’d buy from the company again leaving it way ahead of the competition. Garmin’s StreetPilot followed, with 86% thinking likewise, but everyone else saw only three-quarters of buyers saying they’d be back.
