Once again, JB Hi-Fi has knocked 10% off the RRP of Apple products - this time for its Macbook range - with prices now starting at $987.30 for the 11in Macbook Air.
The sale, which includes all of JB HiFi's pre-built Macbooks, lasts until this Sunday (15/04/12) and extends to online orders.
Savings of this type are hardly rare - we reported on a similar MacBook sale at Dick Smith last year and we've seen a few of these Apple discounts from JB Hi-Fi. Basically, if you're paying the full retail price for Apple products, search a bit harder.
You might be able to get a similar discount at other times and places using your own haggling skills - and there's always the lure of overseas online shopping.
While some customers prefer the assurance of the Apple Store, it's worth noting that JB HiFi is an authorised Apple reseller: which means you get the same warranty and access to Apple's Genius bar assistance and workshops. So all you're really missing out on is Apple's over-friendly staff.