Canon kicked off its 75th anniversary today by officially launching the hotly-anticipated EOS 5D Mark III DSLR camera. Described as a "once in a decade" product, the Canon EOS 5D Mark III is the company's latest flagship DSLR aimed at high-level enthusiasts and professionals.
Product highlights include a 22.3MP full-frame CMOS sensor, DiG!C 5+ processor, a 61-point High Density Reticular AF system, multiple exposure modes, an ISO range of 100-25600, an inbuilt HDR (High Dynamic Range) mode and 6fps (frames-per-second) continuous shooting. 
Canon's "once in a decade" DSLR.
"The EOS 5D Mark III sets a new benchmark in the high-performance DSLR camera category," said Chris Macleod, Canon EOS Brand Manager. "[It] has the speed, control, and agility to capture everything from landscapes and moving wildlife to portraits and weddings."
The camera is also geared towards filmmakers, with a Full HD EOS Movie mode which reduces colour artefacts and moiré. Guests at the event were treated to a short movie shot entirely on EOS 5D Mark III cameras.
"Its added ability to shoot full HD movies makes it a truly indispensable photographic tool to take your photography to the next level," Macleod said.
Canon EOS 5D Mark III equipped with 24-70mm lens.
The Canon EOS 5D Mark III will be available from late March. Pricing starts at AU$4399 (body only) with AU$5499 and AU$6899 kits available with a EF 24-105mm f/4 L lens and EF 24-70 f/2.8 L II lens, respectively. For more information and a full list of specs,
pay a visit to the Canon EOS 5D Mark III product page.
