Apple fined for misleading Italian customers

Apple fined for misleading Italian customers

The Italian Antitrust Authority has slapped Apple with a 900,000 Euro fine (AU$1.15 million) for misleading customers regarding product guarantees.

The Autorità Garante della Concorrenza e del Mercato dished out the fine to Apple Sales International, Apple Italia Srl and Apple Retail Italia. It comprises of a 500,000 Euro fine for not providing complete information about the AppleCare Protection Plan and 400,000 Euros for not giving customers adequate information about the length of product guarantees.

Apple had given "unclear information on payments for additional assistance offered to consumers", said the agency in a statement, and the company had also not "fully implemented the two-year guarantee by the producer".

Apple has 60 days to appeal the verdict.

Source: Copyright © PC & Tech Authority. All rights reserved.

See more about:  apple  |  fine  |  italy
 
 

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Comments: 5
Madaz
28 December 2011
awww poor Apple has to pay a fine

I'm sure they can afford it


Comment made about the PC & Tech Authority article:
Apple fined for misleading Italian customers?
The Italian Antitrust Authority has slapped Apple with a 900,000 Euro fine (AU$1.15 million) for misleading customers regarding product guarantees.

What do you think? Join the discussion.
photohounds
28 December 2011
Retailing experience taught me that warranty quality and length does not necessarily equal product quality. I also learned that it is a cost trade-off - the better the product quality, the less a long warrant ends up costing whoever honours the warranty.

It appears on the surface that a company like this could give a clear (long) warranty at little cost if the devices were reasonably reliable and hardy. Apple's evasiveness may lead us to a different conclusion.

The fans will have a different take (with lots of "examples", of course).

I might scour my own phone warranty and search to see if they "slavishly copied" Apple's ambiguities, loopholes and any other skulduggery.
Tysio
2 January 2012
Just over a million?
Well, I guess a fine is one way were they can give off some of their loose change..
It shouldn't be too much trouble for them to pay that.

You would've thought they would've payed the news or press not to know. Ah well, they'll be right.

http://www.ipad-ipod.com.au
photohounds
2 January 2012
Yeah, I don't think Sammy (or was it LG) paid much more for their BS ads. Deception does not seem high on the law-enforcement priority list.
There are so many STUPID cases to prosecute, like recently failed/failing patent ones.

A pity they can't all stick to the straight and narrow as many makers have goods for sale today that are remarkable - and "impossible" 10 years ago to offer.

Here's a complete crock from one site recently:

"Catch-cry: The xxxxx, gives new meaning to multi-tasking allowing you to do everything better, faster and easier than yyyyy" (Names changed to protect BS merchants - therefore the quotes are not strictly syntactically correct - groan).



(unadulterated bulldust outside their own play self-centred playpen - why? yyyyy didn't really multi task at ALL).
photohounds
5 January 2012
Not surprising ...

http://www.reuters.com/article/2012/01/04/us-samsung-idUSTRE80306Y20120104

The eagle has landed.
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