Tech deals: RIM set to clear PlayBook stockpile?

Tech deals: RIM set to clear PlayBook stockpile?

Cold another Touchpad-style fire sale be brewing?

The HP TouchPad will happily testify that the tablet jungle is a harsh environment and RIM’s PlayBook looks set to be the latest victim in the unforgiving tech food chain.

Having sold just 200,000 PlayBooks since the product launched, Research in Motion has planned a big campaign to clear out its costly inventory, it confirmed Thursday. 

Rumours of a price cut for the company’s first tablet offering have begun circling the interwebs like a pack of scavenging vultures, no doubt fuelled by the disappointing statistic above. 

Making matters worse, RIM had “made a strategic investment in high-value components related to PlayBook that were in tight supply at the time of the commitment,” according to a Seeking Alpha transcript of chief financial officer Brian Bidulka's comments.  

No official confirmations have seeped through as yet, although WSJ reports that CEO Mike Lazardis has stated that promotions, incentives and rebates will be available this autumn. 

RIM has already commenced a PlayBook sale in its home territory, according to the Boy Geneius Report, with Canadian wireless carrier Rogers reportedly selling the 16GB PlayBook, normally $499 in Canada ($549 in Australia), for just $249. (This deal was only available to Rogers' staff at present.). 

Only time will tell if that translates to massive price cut, so stay tuned for more info as and when we get it.

Source: Copyright © iTnews.com.au . All rights reserved.

See more about:  rim  |  playbook  |  qnx  |  tablet  |  earnings  |  firesale  |  sell
 
 

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Comments: 2
pvisser
19 September 2011
Well, a week or so ago I commented on the dumping of HP tablets saying that a new OS would not work except if you make it either free (Android) or you are Apple and that I expected RIM to go the same way. Looks like it indeed. They keep doing it wrong: just as expensive as Apple and/or nothing really to differentiate it from the iPad. RIM made the huge mistake not to have the business capacities native on the Playbook - it had to be combined with an BB. How stupid was that?! Bye bye Playbook...stupid name from a business oriented company anyway.


Comment made about the PC & Tech Authority article:
Tech deals: RIM set to clear PlayBook stockpile??
Cold another Touchpad-style fire sale be brewing?

What do you think? Join the discussion.
amcmo
19 September 2011
The trouble with Android being free is that the hardware is not. At present, it's iPad2 price with no significant benefit on offer other than the nebulous 'open source' tag.

Unless/until one of the major's brings out iPad class product substantially below Apple's price, I don't see traction. At similar pricing, it's all too easy to just pay the iPad price and get a product that everyone knows works just fine.

Amazon should succeed with their tablet as they also have a rep for product and a buying experience that works.

RIM certainly shot themselves in both feet with the playbook. Sounds more like a toy than a business tool, and as pvisser pointed out, needs a BB for full functionality.
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