Modern Warfare 3 first-day sales smash all entertainment records

by Chris Jager  |  Monday 14 November 2011
Modern Warfare 3 first-day sales smash all entertainment records

Call of Duty: Modern Warfare 3 has sold over 6.5 million copies in 24 hours, making it the most successful entertainment product launch of all time.

Call of Duty: Modern Warfare 3 has topped all previous sales records for an entertainment product launch, raking in $400 million in the US and UK alone during its first day on sale.

The sales success of Modern Warfare 3 marks an impressive hat trick for the franchise, with Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops both smashing sales records in 2009 and 2010, respectively. 

"We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories," Activision Blizzard chief executive Bobby Kotick said in a statement.

Kotick also boasted that the total sales of the Call of Duty franchise comfortably surpass the worldwide theatrical box office for Star Wars and Lord of the Rings series -- although it's worth noting that CoD games typically cost five or six times more than the average movie ticket. 

See also:

First impressions: Call of Duty: Modern Warfare 3

Watch the Call of Duty: Modern Warfare 3 trailer

Top 25 landmark FPS games

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See more about:  gaming  |  sales  |  modern  |  warfare
 
 

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Comments: 3
tHeSmUrF
14 November 2011
 Pity the game sucks. And no, I’m not a BF3 fanboi posting crap about CoD. I wouldn’t call myself a CoD fanboi but probably close and even I think MW3 sucks. All the jokes saying it won’t be anything more than MW2.1 really aren’t that far off the mark…except MW2 was better. The ELITE service…..WTF……the less said about that premium piece of crap service the better. I’m going back to EB today to see if I can get my $158 back under their 7 day guarantee.

I was always a fan of the IW games and never really liked the Treyarch versions but even with its problems, Black Ops is a way better game than MW3. I guess I should thank IW as they have saved me from spending the 500 or 600 hours I would have put into MW3 over the next 12 months.


Comment made about the PC & Tech Authority article:
Modern Warfare 3 first-day sales smash all entertainment records?
Call of Duty: Modern Warfare 3 has sold over 6.5 million copies in 24 hours, making it the most successful entertainment product launch of all time.

What do you think? Join the discussion.
Madaz
14 November 2011
 i would like to hear more real world views

a lot of people bash BF3 but seems a lot of people are also unhappy with MW3
tHeSmUrF
15 November 2011
 Damn it. I contacted EB today but you can't return items in the 7 day policy that have DLC etc. codes (in my case the Elite service). No idea if they can check to see if it's been used or not but I was upfront and honest about it. Only option is to trade it back in for $40, but for that much I might as well keep the crap game. So I've learnt two things recently....Activision can get stuffed and never purchase special editions of a product.
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