Currys and PC World in the UK have announced £150 (AU$233) off all models of the Blackberry PlayBook, with the low end 16GB version dropping from £399.99 to £249.99.
“It looks like they need to get units moving, and it will be interesting to see if this is only PC World and Currys or comes from RIM,” said Geoff Blaber, director of devices and software platforms at analyst firm CSS insight.
“What is becoming clear is that there is one market for the iPad and another for everything else, and that market is highly price-sensitive and very small,” said Blaber. “They need to get units moving and out of stores.”
Earlier in the month, Harvey Norman held a limited fire-sale on its PlayBook stock in Australia, with prices slashed by almost 50% for one weekend only.
In light of the UK price-slash, it will be interesting to see whether these discounts are extended or adopted by other Australian retailers. Keep an eye out for new a Tech Deal article, hopefully coming soon.
