So the expected iPhone 5 failed to appear this week, with Apple delivering an upgraded iPhone 4S in its place (read all about it here). But it's not all bad news. Like the iPhone 4S itself, every cloud (and iCloud) has a silver lining.
Here are ten reasons why the iPhone 4S will give people something to smile about...
#10 One size fits all
All your iPhone 4 peripherals and cases will still fit the new model. And there are plenty of accessories we think will pair perfectly with the new phone.
#9 You're not going to get mugged
Newly-minted iPhone 4S owners won't have to worry about ne'er-do-wells pinching their shiny new piece of Apple kit – they won't be able to tell it apart from last year's model.
#8 Happy-snappers can ditch their compacts
Finally, the iPhone has a camera that is capable of large-sized prints. The sensor on the 4S has been bumped to 8MP and you can now shoot 1080p video.
#7 It's good news for kainotophobics
That's people who fear change, folks.
#6 iPhone 4 owners can rest easy for a year
Fashion-conscious iPhone 4 owners can rest easy for a year, knowing that they won't look like yesterday's news. And they can upgrade to iOS 5 so no one will be get wise to their game.
#5 You probably won't have to queue
The streets outside Apple Stores aren't likely to be packed on October 14 for a simple hardware refresh. This is especially good news for readers in China, where riots have been known to break out during iPhone launches.
#4 No more dropped calls for southpaws
The improved antenna should put an end to the problem of dropped calls that blighted left-handed iPhone 4 owners.
#3 Android owners will be happy
Samsung Galaxy S II owners get to look magnificently smug as they waft their 4.3in screen at iPhone 4S owners.
#2 Extra power
The iPhone 4S's dual-core A5 chip is twice as powerful and delivers up to seven times faster graphics. Good news for gamers.
#1 It's taught us all a valuable lesson...
... about over-inflated expectations. Have a look at how the iPhone 4S measures up to the pre-release rumours here.
iPhone 4S first look: hands-on review with Siri
iPhone 4S postmortem: what we wanted vs. what we got
In Pictures: White iPhone causes mini riot outside Beijing Apple Store